FEATURED VIGNETTE:

Branding!

While 96% of consumers enjoy corporate branding efforts such as logos, jingles, clever ad campaigns and celebrity spokespeople, 4% of consumers have a contrary response to branding. WATCH the vignette. READ the treatise.

SUPER BONUS FEATURE:

Hope vs. Lewis

One is dead. The other is old and increasingly irrelevant. Each developed large amounts of public goodwill as a popular entertainer then coasted for decades on that goodwill while developing a reputation for monstrous private behavior. Who will win in a head-to-head duel of comedic icons? Hope? Lewis? Click on the image to find out!

MORE VIGNETTES:

Hair Badge!
   
For decades electric razors have helped men and women keep their hairy parts hairless. But for 4% of hair-growers, electric razors produce contrary results. WATCH the vignette. READ the treatise.

Muzak!
   
Yeah, easy target. Nevertheless, while 96% of people enjoy mind-numbing, soul-sucking environmental music, 4% of people have a contrary response to Muzak and its present-day progeny. WATCH the vignette. READ the treatise.

READING LIST FOR CONTRARIES:

Murketing

Rusted Eye

Lost Remote

The Consumerist

MAKE Magazine

UnSuggester

Banjo Rigsby's Unsolicited Advice